One of the funnest parts of owning a business is seeing which of the things you put out into the world really take off. A few years ago we released our Dude No. 1 Beard Oil. I had originally made this scented oil as a Christmas gift for my husband. He's not into spraying fragrance on, so I made a spicy wood scent and put it in a fat roll-on bottle. Soon his friends wanted some, and eventually they convinced me to release it as part of my line. Together we came up the name Dude No.1, which is of course totally tongue in cheek. The Dude No. 1 Beard Oil totally took off, sparking the whole category of beard oil (which didn't exist before!) and getting press in GQ, Vanity Fair, The New York Times, New York Magazine, Cup of Jo, Nylon, you name it. Seriously, it astounded me. One of the things I kept hearing is how much people loved the fragrance - men and women!
Finally, finally, three years later, we're releasing our Dude No. 1 Cologne. Based on our wildly popular beard oil, it's blend of three woods - Virginia cedarwood, creamy sandalwood and smoky Haitian vetiver - accented by spicy ginger and pink peppercorn with a heart of Moroccan rose. Enjoy : ) xoxo