“For my husband’s first fragrance, I bought him Terre d’Hermès — a really earthy, woody fragrance — from a small shop in Grasse, France, where I was studying at the time. Later I ended up making a beard oil inspired by him with the working title ‘Dude,’ which is what our friend’s kids call him. Eventually I named it Dude No. 1. The scent has a life of its own now — friends started asking for it and I incorporated it into my line — but when I’m close to him and smell it on his skin, that’s where it belongs. That’s always been his secret scent.”

Thank you New York Times for sharing our story!